about pretty reckless

Two sisters. Two styles. A little pretty and a little reckless.

xo Jaimie & Jess

Offering some retail therapy, Pretty Reckless was created by two sisters, Jess and Jaimie Sparks, with two very different fashion senses.  Jess has more of a reckless rocker vibe and Jaime channels more a pretty bohemian style.  Put them together and you get Pretty Reckless!

Pretty Reckless is located at 485 East Broadway.  South Boston

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Private Trunk Shows

Girls Night Out/Private Trunk Shows

Hey ladies, grab 6 or more friends who love to shop and have a private night with us at the store! You will all have two hours to yourself with us here at at Pretty Reckless and enjoy 15% off of all purchases! We will be sure to have all the shopping and refreshments ready to go!
Can’t make it to us, we will come to you. Enjoy shopping with your best girls from the comfort of your home. The whole party will receive 15% off all purchases and we will be sure to bring all our newest arrivals along with us!

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trunk show inquiry

Upcoming Events

Pretty Reckless Upcoming Events

Hey ladies, grab 6 or more friends who love to shop and have a private night with us at the store! You will all have two hours to yourself with us here at at Pretty Reckless and enjoy 15% off of all purchases! We will be sure to have all the shopping and refreshments ready to go!
Can’t make it to us, we will come to you. Enjoy shopping with your best girls from the comfort of your home. The whole party will receive 15% off all purchases and will be sure to bring all our newest arrivals along with us!

Got a case of the Mondays and need some retail therapy?! Come join us and our other vendor friends tonight at @caposouthbos 6-9pm for some sips and shopping! 🙌🏻 ... See MoreSee Less

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store hours

Monday closed
Tuesday-Saturday 11am-7pm
Sunday 11am-4pm

Summer Hours (July-August)
Mondays closed
Tuesday-Saturday 11am-7pm
Sundays closed

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